This coming week, the largest big data conference, O’Reilly Strata event, will gather close to 10,000 attendees in one of NYC’s largest conference hall – the Javits Center. I had the pleasure of presenting at the very first editions of this show, almost a decade ago, when the event was then launched by some of my big data friends and idols Mike Olson and Alistair Croll.

Boy, oh boy, how things have changed in the last 10 years … heck, even in the last six months: Hadoop is no longer a cryptic word, companies have data scientists on staff, and the industry has seen companies like Hortonworks go public, organizations like Qliktech get absorbed, and ERP leaders like Workday and Salesforce make significant acquisitions.

If you’re an investor or a buyer in big data technology, you’re going to want to pay attention to what’s happening next. There has been a lot of hype and noise up until now. Things are about to get real.